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  • Reveal a refreshed and weightless mane of hair with the Virtue Full Shampoo, a deep cleansing haircare solution to the problem of flat locks. 

    Hair that lacks body and volume can be quickly rejuvenated with this clarifying formula. Featuring a zesty citrus fragrance rich in spearmint and lemon, it gets to work lifting away dirt and impurities to leave locks suppler and shinier. 

    Virtue Full Shampoo contains Alpha Keratin 60ku™, a protein known for its restorative properties. Working in the same way as naturally occurring keratin, it binds to frayed strands of hair and helps to repair damage caused by dryness or heat styling. The formula also contains biotin for added lustre as well as hydrolysed quinoa, which delivers moisture-retaining properties.

    Key Benefits:

    • Helps create more body and volume
    • Only a small amount required for a thorough cleanse
    • Safe for colour treated hair
    • A cruelty-free product
    • Free from sulphates, parabens, dyes and phthalates
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